When it comes to running any event successfully, advertising is going to either make or break you. Yes, promoting events is the ticket that gets the people in the door and quiz night is no exception. So, if you’re interested in hosting your first trivia night or if you’re already having quiz nights without a big showing of people, perhaps it’s time to invest some time into learning just how you can effectively promote your event.
As with any marketing campaign, it is essential that you know your target market.
You may have several audiences. It’s not like promoting a heavy metal band that will only appeal to a certain niche. You can have people who like trivia range from ages from 17 to 90. Write down your audience before you make any plans for promotion.
There may be plenty of people who have no idea they would even enjoy a quiz night. Think of those that did poorly in school or hated school for that matter. You might not catch them dead trying to answer quiz questions, but if you can use some excellent words in your advertisements, you may just get their attention. If you can’t write sales copy that turns heads, hire someone else to do it. It’s worth putting out the big bucks to get the kind of wording that appeals to the emotions of everyday people.
Assuming you have a Facebook business page (and if you don’t, create one!), you’ve got to advertise there regularly. Whether you have 5 followers or 2,000, spend time consistently getting the trivia night information out there. If you have a video clip of your last one, share it several times per week. You can even post some trivia questions to get people thinking that maybe they would enjoy answering questions. Just make sure the questions you post aren’t too easy or too challenging. Make them interesting too.
Have an awesome poster made about your trivia night. Hire a graphic designer to do the work for you, unless you’re pretty design savvy. You’ll need a poster that gets attention, so make sure it is professional and gets the point across well.
Get some of your buddies or hire people to hand out fliers. Head to the mall, downtown, festivals, pubs, or put them on windshields. Be enthusiastic and let people know that trivia nights are the hottest thing happening around town right now.
Advertising takes words and oftentimes a lot of words. Be sure that you talk your trivia night up often and have your patrons do the same. If you own a bar and you’ve got a mic on the stage, be sure to spread the word about trivia night every time someone is up there announcing a singer or performance. Word of mouth is one of the best ways to spread news, so be sure to ask your current patrons who come to trivia night to tell their friends, family, and co-workers about the event.
What are people reading in your local region? The newspaper? A popular local magazine? Put your trivia night ad in the most popular print and you’ll reach plenty of readers.
Running a great quiz night takes some time and energy, but it’s worth it in the long run. You get to host a pretty awesome night for folks and make some extra money too. Have fun with your quiz night adventure and keep these tips in mind to run a super great quiz night.
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